That Deepika Padukone is a stunner, is a well known fact. But what about her being the most searched celeb on the web? She certainly is, reckons Yahoo! India, which has honoured famous celebs, premium brands and organisations that created a buzz on cyber space last year. Not just Deepika, but Tata Nano, among others has also been awarded for being the rage that it was in 2008. According to Gopal Krishna, vice-president and head of audience, emerging markets, Yahoo!, ” searching the web has changed the way we gather information. To celebrate this all-pervasive Internet behaviour, we created Yahoo!India Search Buzz 2008.We sifted through the millions of searches performed on Yahoo! India and focused on the people behind the most searched words-movies, celebs, companies, and institutions,, among others.”
On being conferred this award, Deepika says, “I’m surprised and flattered by the audience’s response, and it inspires me to work harder.” And the innovativeness doesn’t end with the award format. ” Instead of calling these people for a typical award ceremony, we went to felicitate them wherever they could be found during their normal day. Possibly, a first of its kind in India,” says Gopal. So, the high-profile awardees, including Katrina Kaif [most searched celebrity on Yahoo! mobile], director Vipul Shah [ Singh Is Kinng], Sheetal Shdhir [Get Gorgeous], Sanjay Aggarwal, MD, [ Indian Railwayswebsite], Yuvraj Singh and Prof.Jawahar [VC- Anna University] were tracked to theri workplace or shooting spots to confer the awards. Vipul is also elated with this award and says, ” It’s great to know the enormous interest shown by people towards Singh Is Kinng.”